2012年商务英语考试中级口语精选讲义1

　　? 、 Why take BEC exams?

　　strong growth

　　rigorous quality control

　　wide suitability

　　wide business context

　　value for study and business career

　　international recognition for work and study

　　? 、 What is International Business English? 什么是国际商务英语?

　　国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。

　　由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。

　　? 、 How to learn International Business English? 怎样学习国际商务英语?

　　掌握一定的商务英语词汇、短语和句型。

　　(1) 词汇方面

　　commercial

　　e.g. The TV show was interrupted by too many commercials.

　　prospect

　　e.g. He called on some prospects but failed to make a sale.

　　make

　　e.g. These products are of Chinese make.

　　The factory manufactured five makes of tractors.

　　(2) 短语方面

　　soft selling hard selling

　　Some sales people adopt a direct ‘hard sell' approach, while others use a more indirect ‘soft sell' approach.

　　have a bad year

　　The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.

　　break into/penetrate the market

　　There is chance that we'll manage to break into the UK market

　　(3) 句型方面

　　I am writing to you concerning… You can't miss it. I can't agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that's true, but on the other hand… That's exactly what I think. Maybe, but don't you think…? You are wanted on the phone. As requested, we enclose for your attention…

　　(4) 旧词 “ 新义 “

　　honour

　　e.g, All credit cards honoured here. The bank honoured this cheque.

　　cover

　　e.g. I have got myself covered against fire.

　　royalty

　　e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.

　　(5) 同义词、近义词、相似词的辨析。

　　1) chairman, president, CEO, Managing Director, General Manager.

　　2) dealer, merchant, trader, businessman, distributor.

　　3) deputy, vice-, associate, assistant.

　　4) discharge, unload, land

　　5) discount, reduction, rebate, allowance.

　　* 熟悉世界贸易组织。

　　* 熟悉国际商务英语有关行业的基本术语及其内涵意义。

　　* 学习国际商务常识，略知相关专业知识。

　　* 密切了解国际商务最新动态。

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