2019年全国英语等级考试三级模拟试题4套阅读B

The success story started in northern Italy towards the end of the Second World War.Leone Benetton had a bicycle(租赁)business in the town of Treviso.He wanted his oldest son Luciano to study and become a doctor.After Leone died,the family was poor and Luciano decided to leave school and get a job.He found work in a clothing store but soon had his own ideas and started a family clothing company producing colorful woolen sweaters for people only used to wearing dull colors.Shops selling only Benetton sweaters opened in many Italian cities and by 1974 there were stores in France,Germany and Belgium.

It was clear that at this stage the success of the Benetton business lay in the strength of the family.In 1975 Luciano married the 20-year-old Marina Salomon who worked in one of his shops.After careful research,Benetton opened his first shop in the USA,in Manhattan,New York,where it attracted some very special customers including Princess Diana and Jackie Onassis.In 1982 Luciano was introduced to Oliviero Toscani,the photographer who was to change the(形象)of Benetton forever.

Although Benetton was growing very quickly,they needed an international image and for this reason in the early 1980s they decided to provide money for Formula 1 motor racing.This was followed by the(广告攻势)for which the company became famous.

Luciano Benetton succeeded in turning the company he started in the 1950s into one of the world’s most successful businesses but he paid a high personal price.He spent so much of his life working and traveling that he lost touch with his family and friends.

1、When did Luciano Benetton start his family clothing company?

A.In the 1950s.

B.In the 1960s.

C.In the 1970s.

D.In the 1980’s.

参考答案：A

参考解析：细节题。对应的信息位于最后一段第一句中the company he started in the l950s一处，此处明确指出该公司创立于20世纪50年代，故选A参考解析：注意，he started in the l950s是一个省略了连接词that/which的定语从句，修饰其前的the company。

2、Who played an important role in the early development of Luciano’s business?

A.His father.

B.His family.

C.Princess Diana.

D.A photographer.

参考答案：B

参考解析：细节题。对应的信息位于文中第二段第一句....the Success of the Benetton business lay in the strength of the family(Benetton的成功源于其家庭)，其中的lie in隐含的意思就是题目中的play an important role in(在…中起重要作用)，故选B

3、What did Luciano Benetton’s father hope he would do?

A.Sell clothes.

B.Build a factory.

C.Learn medicine.

D.Run a bicycle business.

参考答案：C

参考解析：细节题。对应的信息位于第一段第二句：He wanted his oldest son Luciano to study and become a doctor(他希望长子Luciano通过上学成为一名医生)，据此可知，本题答案为c

4、Benetton’s early products were different from other ones in?__________.

A.material

B.color

C.size

D.price

参考答案：B

参考解析：分析推理题。本题问的是Benetton早期的产品与其他厂商的不同之处。文章第一段倒数第二句指出....producing colorful woolen sweaters for people only used to wearing dull colors(为那些过去只穿暗色衣服的人们制作出色彩鲜艳的针织套衫)，这说明其主要的特色在于颜色鲜艳，故本题答案为B参考解析：事实上，其余三项在文中都没有相应的比较内容或者甚至没有提及：material指“布料，面料”，size指“尺寸，大小”，price指“价格”。

5、How did Luciano Benetton make his company world famous?

A.By inviting famous people to his shop.

B.By supporting research on clothing.

C.By opening shops in New York.

D.By advertising in car racing.

参考答案：D

参考解析：分析推理题。推断的依据是短文第三段，其中第一句指出....for this reason in the early 1980s thev decided to provide money for Formula l motor racing(为此，在20世纪80年代早期他们决定投资赞助Fl车赛)，而后一句则说....the advertising campaigns for which the company became famous(接下来的广告攻势令公司一举成名)，所以令公司举世闻名的原因就是赞助车赛和广告。对照四个选项可知，本题应选结合了这两者的D项。