2019年剑桥商务英语中级口语解析（2）

WHAT IS IMPORTANT WHEN ……?

Writing a newspaper advertisement for a job vacancy

* Description of the work

* Experience needed by applicants

【词汇&短语】

求职者 job seeker 空位 vacant position

联系方式 contact details 工资幅度 salary range

确切地阐述 formulate 福利，津贴 benefit

细节 specific 职业前景 Career path

申请求职者 candidate 包含 incorporate

需要 entail 目标对象 target audience

【参考范例】

A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.

Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.

As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.

Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.