2019年商务英语考试中级口语话题（18）

Promotion(method/how much discount should be offered/advertisement突出哪些特征) target consumers between XX and XX years old

Wow, you see now the car industry is changing so rapidly that we can hardly imaging. Only three month passed , and the company brings out another new model of the car, especially whose target consumers ages from 18 to 25 years old.

Well, this new product aims to target consumers between 18 to 25 years old .

They are young and can be easily attracted by novel things, I mean, we should outline the unique design of the car model, which leaves the impression of fashion on consumers.

They would prefer to things which are very eyecatching. However, I wonder if they can afford it for people under 25 years old do not have that many savings. It’s necessary to convince them that this type of cars is good value for money.

Then we are able to make profits from them.

So that comes to the problem how to present the car to our target consumers effectively though an advertising campaign.

I think TV commercials can meet our needs. For one can it can reach a large number of audience at a low cost per person. For another, television allows creative use of action, color, and sound which that cannot possible in any other medium.

In addition, giving leaflets is another way to show them the new model.

With both of the ways , I think we can our plan reach the expectation.Let get down to prepare for it.