2022年MPAcc考研英语每日一练之英语单词（7月13日）

1.ough [rʌf] a.大致的;粗糙的

eg. The rough guide to marketing success used to be that you got what you paid for.

过去，市场营销成功的大致指南是你花钱买自己想要的东西。

2.promote [prəˈməʊt] v.促进;推动;促销

eg. Paid and owned media are controlled by marketers promoting their own products.

付费媒体和自有媒体由推销产品的营销商掌控。

3.hijack [ˈhaɪdʒæk] v.劫持

eg. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them.

例如，社交网络用户正意识到，他们可以通过“劫持”媒体对最初创建社交网络的企业施压。

4.boycott [ˈbɔɪkɒt] v.抵制

eg. If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk.

如果发生这种情况，激动的消费者会试图说服他人联合抵制这些产品，从而危及目标企业的声誉。

5.steep [sti:p] a.陡峭的

eg. In such a case, the company’s response may not be sufficiently quick or thoughtful, and the learning curve has been steep.

在这种情况下，企业的反应可能不够迅速或周到，但企业在这方面的应对能力已有大幅提升。

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