Every so often, an Internet video comes along that is so mesmerizing, it leads you deep into a rabbit role from which you never want to return. Admittedly, I've watched this video multiple times now—but for good reason。
The Cut researched hair and makeup trends over the last century and compiled them into a handy-dandy video lasting a single minute. (Really!) A model (patiently) sits still and allows artists to torture her hair and paint her face for—presumably—an entire week, to achieve a popular look from each decade starting in 1910. Though the same model is used the entire time, the various looks alter her appearance drastically. In 1920, for instance, she looks like an actual doll. Fast forward to 2000, and we have a neo-Alanis Morissette rocking out。
Now we see the flapper emerge. Subtle makeup be damned—this was the decade of extravagance. According to the Smithsonian Magazine, makeup finally got more user-friendly, and ladies began lavishing themselves as a reaction against the more square Victorian era/Gibson Girl look. You know how women today (sometimes) use a stencil to achieve the ideal brow? In the '20s, it was all about the perfect pout: lipstick stencils, designed to make your lips look like a China doll's, were all the rage. Why? Actress Mae Murray's "bee stung" lips were en vogue. Unlike the previous decade, short hair was everywhere。
Ah, the decade that brought us hair that made women look like dinosaurs. Cheers! To be fair, there was a legitimate reason for this decade's old-lady hairdos: Factory work increased, and women needed their hair up and out of the way to operate industrial machinery. Women's makeup styles had to be "on the go" because of harsh conditions (thanks, war). Red lipstick was still popular, but new shades in the spectrum allowed for more hue options. Lastly, eyebrows were (blessedly) grown out more。
I abhor this look. (Sorry, not sorry。) Possibly predicting 2009's rise of Jersey Shore, this era brought with it the ridiculous bouffant teamed up with wild-colored eye makeup. Bold colors for makeup (as well as clothing) were very trendy, as were geometric patterns. Yet, not everyone got down with makeup: A feminist movement called for the end of makeup use altogether. It seems (roughly) that beauty in this decade was 'all or nothing.'
Ah, the '80s. Simply put, this decade liked excess. Big hair and bright colored makeup reigned supreme. As you can see in the video, the model's hair is crimped (reminder: This was cool once) and she is wearing purple eyeshadow. Madonna's sky high (and hair sprayed) ponytails were trendy, not ironic, and makeup (though bold) had a general goal: Contour the face, and make every feature pop。
Sadly, this is the decade that brought us the shiny cargo pant (not that I had a pair or anything). And asymmetrical jersey skirts. Oh, and don't forget dresses over jeans! Um, can we skip this decade? In any case, Avril Lavigne-level excessive black eyeliner (as seen here) was, like, so trendy. Pouty lips got popular again, and everyone ran out and bought a straightener。
No matter how ridiculous some of these looks are (blue eyeshadow, really?)， they were—at one point—beloved and coveted. What trends are we rocking today that will look super silly in two decades?